Chilly Billy Ice Pops

Amidst the chaos of dietary requirements, five-a-day, buying organic, food miles and a new fangled sense of providence, choosing food has never been so wrought with issues. Whatever happened to buying something based upon the principle it tasted good?

Well, thankfully, one company has ticked all the ethical boxes and made sure their new lollies taste of something. Bensons, a small family run business based in the English countryside, has produced an ice-pop that contains nothing but fruit. Chilly Billy consists of no added sugars, waters, preservatives, or artificial colours – just pure English pressed apples and a handful of raspberries. In fact, eating two counts as one of your five portions of fruit and veg a day.

Jeremy Benson, managing director of Bensons said, “We really felt there was a gap in the market where ice-pops are concerned.”  Taking a look in the freezers at a local supermarket, you can see why. So far they have only produced the Apple and Raspberry flavored pop, but if their current range of fruit juices are anything to go by, expect rhubarb, elderflower and cinnamon flavors making their way into iced-format.