SCOOP – REINVENTING THE ICE-CREAM TRUCK

Posted on February 17, 2007. Filed under: Ice-Cream |

Gone are the days when surly ice-cream men trawled suburbia with their diesel spitting vans and bags of flakes. Those travelling sweet-sellers forever condemned to the cultural quirks of childhood. Well, almost.  Adam Ellis, design director of brand agency Coley Porter Bell (CPB) has rekindled his love affair with ice-cream in a van and hopes you will too.  Say hello to Scoop.

“I was inspired when, recently, I bought my four-year-old daughter an ice cream, and the whole theatre of my childhood came flooding back. Wouldn’t it be great to relive the excitement of getting butterflies when you heard that kitsch music playing from around the corner?”

Winning CPB’s ‘Blue Sky’ competition, Ellis took the £2000 (US$ 3900) prize money and put it straight into his winning design. “I wanted to rekindle the magic with a mantra of style with a smile and the ice cream’s not bad either”, says Adam.

Playing on that sense of nostalgia, Scoop breathes life into the run down image of selling ice cream on the streets. Taking a blinged out van fitted with chandelier and a host of fancy puddings, Scoop brings boutique eating to the masses. And with flavours including Turkish Delight, organic champagne and traditional marmalade, it’s not exactly child’s play. Delivering it all in bespoke cutlery, who said Mr Whippy was just for kids?

So far Scoop has only been available in London’s East End, but Ellis has big plans for the summer. “I’d like to do music festivals, art galleries, weddings, anything with that sense of theatre”.

So kids, I mean adults, what are you waiting for?

+ via thecoolhunter.net

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