The Future Of Work – “You Snooze, You Lose”

Posted on March 5, 2007. Filed under: Drugs, Future, Stimulants, Work |

Want to keep pace with the competition? Forget coffee—a new class of FDA-approved stimulants will keep you working harder, better, faster and stronger.

  As a species, we’ve hit the bedtime barrier. You can eat at your desk, socialize in the break room, and answer text messages on a date, but sooner or later, you’re going to have to sleep. “After 18, 19 hours awake, your brain function starts to fail,” says Dallas, Texas, sleep-medicine specialist Andrew O. Jamieson. Coffee might keep you up, “but you’re not going to be focused.

  Coffee? You might as well be commuting by buggy. Old-school stimulants like caffeine, amphetamines and the drug Ritalin are about to be marginalized by eugeroics. This emerging breed of “wakefulness” pills promises to keep the workers of tomorrow not just awake, but alert, on-task and feeling fine through the night and well into the next day. Remember these names, because they’re your future: Modafinil, approved by the Food and Drug Administration in 1998 for the treatment of narcolepsy and marketed in the U.S. as Provigil, is already giving a competitive edge to everyone from Air Force pilots on 40-hour missions to (less legally) college students cramming for exams. The drug’s maker, Cephalon in Frazer, Pennsylvania, is awaiting FDA approval for armodafinil, which promises even longer periods of wakefulness on a single dose, and Irvine, California–based Cortex is working on its own drug, code-named CX717 and developed with funding from the military. The drugs are targeted at sleep disorders like narcolepsy, but it’s their dramatic potential influence on the workplace that has researchers and efficiency experts buzzing.

+ read more [via popsci.com]

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