Ice-Cream

Chilly Billy Ice Pops

Posted on April 28, 2007. Filed under: Food, Health, Ice-Cream |

Amidst the chaos of dietary requirements, five-a-day, buying organic, food miles and a new fangled sense of providence, choosing food has never been so wrought with issues. Whatever happened to buying something based upon the principle it tasted good?

Well, thankfully, one company has ticked all the ethical boxes and made sure their new lollies taste of something. Bensons, a small family run business based in the English countryside, has produced an ice-pop that contains nothing but fruit. Chilly Billy consists of no added sugars, waters, preservatives, or artificial colours – just pure English pressed apples and a handful of raspberries. In fact, eating two counts as one of your five portions of fruit and veg a day.

Jeremy Benson, managing director of Bensons said, “We really felt there was a gap in the market where ice-pops are concerned.”  Taking a look in the freezers at a local supermarket, you can see why. So far they have only produced the Apple and Raspberry flavored pop, but if their current range of fruit juices are anything to go by, expect rhubarb, elderflower and cinnamon flavors making their way into iced-format.

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Ice Cream Vans

Posted on April 28, 2007. Filed under: Ice-Cream |

As Cool Hunter mentioned previously , ice-cream vans and mobile treat delivery are going to be big this year.  They’ve scoured the neighborhoods to provide you with a selection of what you might find trundling down your street in the forthcoming months.

Not content with selling their fruit concoctions in shops, the people at Innocent have created two mobile smoothie-vans to help quench thirst in the forthcoming months. The first, known as the Dancing Grass Van (DGV), is a turf-tarnished ice-cream van with matching cow-lined interior. Oh, and it dances. The vans have a hydraulic system attached to the wheels that makes it bob around to attract the attention of potential smoothie-drinkers. They’ve also got Tiny Grass Vans (TGVs) for emergency fruit cravings around town. These little pasture clad nippers are perfect if you need a fruit-fix pronto.

If buying squashed fruit from a grassy van isn’t your thing, Innocent have also made Cow Vans. Complete with horns, eyelashes, udders and a tail, these bovine impersonators ‘moo’ on command.

Over to LA for the Hearts Challenger’s candy-colored van selling top international ice-cream, candy and toys. As part of the fairy-tale story; boy from country meets girl from city, girl designs ice cream van to spread fun and magic, boy makes soundtrack to accompany van and sells fun and pleasure, Lo and Benjamin are obsessed with spreading the love they have for things flavor-some and fun.  Their motto, “the greatest challenges are ones from the heart” will be ringing in your ears as the two bring impromptu dance parties to a street near you.

Packing a more philosophical punch for ice-cream lovers, The Tactical Ice Cream Unit (TICU) provides a bit more than just food for thought. With its primary aim to replace cold stares with frosty treats, the TICU is an oasis for community activists. Supplying water, first-aid, film, gas masks, water balloons in addition to ice-cream, who knew caring-for-the-community could be so much fun?

Look out for the TICU around California this spring, Vancouver in the summer followed by the San Francisco Bay Area in Autumn.

Something for real kids now, the “Own Your C” is a traveling advice centre for teens unsure about what decisions to take in their lives. The van travels around rural and mountain communities in America distributing tobacco cessation leaflets and free advice for anyone who may need it. All conducted from the C-Ride – a branded ice cream truck with custom alloys, graffiti paintwork and a freezer full of C Popsicles.  The C message combines social responsibility with a love for iced treats and will be traveling across America this summer.

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SCOOP – REINVENTING THE ICE-CREAM TRUCK

Posted on February 17, 2007. Filed under: Ice-Cream |

Gone are the days when surly ice-cream men trawled suburbia with their diesel spitting vans and bags of flakes. Those travelling sweet-sellers forever condemned to the cultural quirks of childhood. Well, almost.  Adam Ellis, design director of brand agency Coley Porter Bell (CPB) has rekindled his love affair with ice-cream in a van and hopes you will too.  Say hello to Scoop.

“I was inspired when, recently, I bought my four-year-old daughter an ice cream, and the whole theatre of my childhood came flooding back. Wouldn’t it be great to relive the excitement of getting butterflies when you heard that kitsch music playing from around the corner?”

Winning CPB’s ‘Blue Sky’ competition, Ellis took the £2000 (US$ 3900) prize money and put it straight into his winning design. “I wanted to rekindle the magic with a mantra of style with a smile and the ice cream’s not bad either”, says Adam.

Playing on that sense of nostalgia, Scoop breathes life into the run down image of selling ice cream on the streets. Taking a blinged out van fitted with chandelier and a host of fancy puddings, Scoop brings boutique eating to the masses. And with flavours including Turkish Delight, organic champagne and traditional marmalade, it’s not exactly child’s play. Delivering it all in bespoke cutlery, who said Mr Whippy was just for kids?

So far Scoop has only been available in London’s East End, but Ellis has big plans for the summer. “I’d like to do music festivals, art galleries, weddings, anything with that sense of theatre”.

So kids, I mean adults, what are you waiting for?

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